Flourish Flower Truck provides DIY experience in flower arrangement


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Every Thursday morning, Savannah Pannell fills the back of her Vintage Flower Truck Flourish with buckets of fresh flowers. “I’ve always had a strong love for flowers which I think was instilled in me by my mother,” Pannell said. “She has the most amazing flower garden to date and I have always admired that about her. “

The Flourish Flower Truck makes various stops around Knoxville, and customers are encouraged to select individual flower stalks and organize their own bouquets. “I try to rotate (the selection) every week so that people can get something different,” said Pannell, a resident of Fountain City. Eucalyptus and sunflowers are among the most popular choices, she said.

Many clients enjoy the hands-on creative experience of making their own arrangement, according to Pannell. “I think that’s what makes the company so unique,” ​​she said. “You usually can’t go to another florist and pick by the stem and add your own personality to something, which makes it even more fun.”

If customers are in a rush or lack inspiration, they can also select a pre-made bouquet. And, when asked, Pannell is always happy to offer advice.

“I’m a big advocate of taking care of ourselves and the people we love,” Pannell said. “I know the gift of flowers is a wonderful way to do just that. There is something so beautiful about using the same gift to enter into both festive and painful moments in our lives. For me, being the link between the two is such a dream.

The decision to start his own mobile flower shop late last year was a leap of faith for Pannell, who was working as a registered nurse at the time.
“Before starting this business, I had no experience in the floral industry,” she said. “I learned as I went.”

Pannell spent months looking for the “right” truck. “My husband, Isaac, and I found this cute little 1961 Ford Econoline just outside of Knoxville,” she said.
The previous owners had kept everything in perfect condition, both inside and out.

“The main work we did on it was cosmetics,” Pannell said. “We changed the color, added the table and the back canopy for the flowers, but otherwise it was ready to use.”

Since hitting the road with the Flourish Flower Truck last spring, Pannell has added regular stops to her schedule – to get a feel for Knoxville and see which places work best for her business.

Every Thursday evening, shoppers can find the Flourish Flower Truck at the Central Filling Station. On Fridays, Pannell alternates between Back Porch Mercantile in the afternoon and Cruze Farm Dairy in the evening, and every other Friday she is at Honeybee Coffee West. Saturdays are dedicated to special events, farmer and craft markets, and exploring new places.

This fall, expect to see Flourish Flower Truck at other Saturday markets. The full and up-to-date schedule is available online at https://www.flourishflowertruck.com/locations-events.

The schedule should remain fairly stable throughout the fall until the weather really starts to get cold. Next, Pannell hopes to shoot in places where she can settle indoors while still providing the style of creating her own bouquet.

“We did it in the spring of this year at both K Brew and Bluetique in Market Square,” she said. “We also plan to offer subscriptions and package deliveries throughout these months as well. “

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Rosalie M. Dehner